Showing posts with label cloud. Show all posts
Showing posts with label cloud. Show all posts

Wednesday, 14 November 2012

How Data Centers Are Becoming Greener

Data Centre
Data Centre (Photo credit: Route79)
It’s all too easy when you’re surfing the net to completely forget the impact that doing so may have on environment. We instinctively know that it’s greener to look up some information online than drive down to the library for example, but that is partly because we tend to think of the internet as somehow ethereal with no physical base and therefore no tangible effect on the environment. However, all of the data that we view on the web must be stored somewhere and the vast majority lives on servers in large data centers which unfortunately do have a significant environmental footprint.


Reports in 2007 found that Information and Communication Technologies (ICT) accounted for 2% of the world’s harmful gas emissions with data centers in turn culpable for 14% of that figure. As our use of the internet and the trade in digital information grows - and in particular as the concept of cloud computing continues to take off with our data being stored remotely ‘in the cloud’ (i.e., on providers’ vast server networks) for us to access anytime anywhere - the demand for data centers is continually abounding. Providers are therefore increasingly looking for solutions and innovations to become more efficient to meet the twin objectives of cutting their own costs whilst reducing their unsustainable environmental impacts.


All data centers comprise of two key elements which can each provide a number of opportunities for financial and environmental efficiencies. The first is the actual IT equipment. the stuff that provides the core function and purpose of a center, such as the servers themselves and the network switches serving them. The second is all of the infrastructure that is required to house the IT equipment and keep it running efficiently and securely. The infrastructure can be made up of cooling equipment, security devices, lighting etc.

The ratio of energy that is used in the data center’s infrastructure to the energy used to power the IT equipment is known as Power Usage Effectiveness (PUE) and is the industry standard in measuring their efficiency. A PUE score of 2, for example, would signify that for every unit of power being consumed by the IT equipment a further unit was being consumed by the infrastructure.


Renewable Energy
The first step to becoming a greener data center can be to ensure that the source of the energy or electricity being used is renewable. This can be achieved either partnering up exclusively with a supplier of renewable energy or by sourcing energy directly using sustainable methods. Some providers are going as far as locating solar energy farms on site to obtain the energy they need.


Energy Monitoring
It is also important to have accurate and in depth monitoring of the energy that is consumed at each point within the data center so that further efficiencies can be spotted. Most providers will have monitoring in place to calculate the PUE score but the accuracy of this monitoring and the assignment of energy consumption between the IT equipment and infrastructure can potentially vary slightly from one center to another.


Energy Efficiency
It is unavoidable that the largest proportion of energy used by a data center will be used by its IT Equipment, such as the servers, which is the fundamental purpose of the center. However, savings can still be made here, and throughout the supporting infrastructure, by employing the most energy efficient hardware that can be sourced. A significant amount of energy is, for example, lost in inefficient power suppliers before it even reaches the servers. Although this might mean a high initial outlay the power savings, will over the long term translate to financial as well as environmental savings.


Temperature Management
Often the biggest consumer of power, aside from the IT equipment, is the equipment used for cooling the data center.


There is a slight myth in that conditions inside a data center need to be kept at a low temperature. In reality they can operate efficiently at temperatures up to 80F, so providers can make immediate power savings by simply turning down the thermostat. In addition the main chunk of the cost for keeping the interior of a building cool is usually spent on chiller units. As a result, providers are increasingly looking to other solutions to make both energy and cost savings. Amongst these alternative solutions is the choice of locating the data center in naturally cool environments such as Alaska or Scandinavia and then allowing the cool air from outside to circulate through the building. There are also so-called free cooling mechanisms which (although not strictly free) can use pumps to recycle the cool air within the data center rather than chillers.


As well as circulating cool air, many data centers use cold water to reduce their temperatures. Again this can be a cost effective and sustainable option when for example data centers are located by their own source of water and then use purify the water themselves. Cooling water does need to be purified for this purpose but not to the same extent as mains water so the data center can carry out the process with less wasted energy consumption if they do it themselves using a local source.


Materials
As with any manufacturing process, key savings can be made in the production of all of the equipment used in a data center, from the servers to the cooling systems. By sourcing materials locally, for example, the initial carbon footprint of those materials can be cut. Once they have served their purpose, they may also still have a life beyond that; servers which have been superseded for a particular role or function should still be re-purposed within the center in another role where they are still adequately powerful. Those elements which cannot be reused within the data center may still be of use to others and so reselling them may be a further option.


Finally, units which are completely redundant can still be broken down into their components and then repurposed or resold and, failing that, the core materials in the components should be recycled as appropriate. All repurposing and reselling will reduce the demand for new equipment to be built and acquired and therefore as well as saving the data center money from purchasing new equipment it will also reduce the consumption of the raw materials and the energy used in their construction.


Most large data center providers are constantly exploring new and innovative ways to reduce their PUE scores and therefore their energy consumption, keeping costs down and increasing their green credentials. However, the booming demand for services such as cloud hosting and Colocation means that this challenge will never go away.


© Stuart Mitchell 2011
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Web Hosting - An Overview

If you have ever set up either a personal or business website you will no doubt have encountered the concept of website hosting and depending on the level of service you needed you may have investigated a few different hosting solutions. The following article aims to give a useful overview to the options that are available to you and how they meet the differing aims of security, availability, costs, technical guidance and performance.

A hosting provider will either provide clients with space on servers to store and make their website accessible or a location in which they can house their own web server.

Colocation Hosting:
When a hosting provider offers the use of a data centre to house the client’s own server, it is known as colocation. Although the client will need to supply the server they can still benefit from the physical safety and security of the data centre and the facility’s high bandwidth to boost performance and availability. According to the package they sign up for they may also benefit from expert maintenance supplied by the provider.

Shared Hosting:
For less critical and lower performance driven websites, particularly where security is not such an issue, clients can opt to host their website on a shared server provided by the hosting company. In this scenario the site is stored on the same physical server as the websites of other clients (usually many others) and consequently, if there are performance issues, security issues, corruptions etc that occur with the sharing sites they may have knock on effects on each other.

Websites which are hosted on shared servers may also have to share resources such as server configurations and software, and therefore will not necessarily provide the solution for clients wanting a bespoke or tailored hosting solution.

The big advantage of shared hosting is however, the fact that it is more affordable for smaller scale operations and you can even find some resellers who will offer free web hosting on shared servers, funded by advertising.

Virtual Dedicated Servers:
Otherwise referred to as a Virtual Private Server (VPS), this uses a shared physical server but employs separate operating system installations or partitions for each site so that there is less shared resource between sites and more independently tailored software configuration. Virtual dedicated servers therefore carry a lower risk of security issues such as malware propagating from one site to another. and higher performance levels as the virtual spaces can be set up independently.

Dedicated Hosting:
In this scenario a website is hosted on its own physical server, usually within a data centre and therefore will not be affected by knock on issues from other sites sharing the server. In addition, the client will be able to fully configure the server to their needs, either with their own access or by handing over control to the hosting provider (see Managed Hosting).

Clustered hosting:
The term clustered hosting applies to any hosting solution in which the website is hosted on multiple servers, whether they be dedicated or shared servers. The solution provides a good solution for client’s looking for a high levels of uptime - because if one server fails the website can still run off the remaining servers - and performance - as load balancing can be employed so that web traffic is evenly distributed between the different servers so that individual servers are not overloaded.

Cloud Hosting:
This is essentially a form of clustered hosting whereby websites are stored on multiple servers via the cloud and can therefore benefit from the high levels of capacity, scalability and load balancing that the clustered solution offers whilst bringing it to a wider consumer market. With cloud hosting the client has access to a vast resource of servers so that they can use and pay for as much or as little as they need at any given time without the physical hardware restrictions of traditional hosting.

Managed Hosting:
This type of hosting package is ideal for a client whose website will require more complex configuration or will need to be adaptable to the changes in the clients requirements, e.g., business domains with changing propositions and marketing strategies.

Managed services can incorporate any of the other hosting packages but are most often associated with dedicated hosting plans. Here the provider will offer the management and maintenance of the website’s server configuration using a level of knowledge that the client is not likely to have themselves to ensure that performance, availability and security are maintained to a high level.

Importantly, providers can ensure that the server set up is fully responsive to changes in the website’s proposition or usage, such as the introduction of an ecommerce element or spikes in the level of traffic hitting the site.

Whatever level of online presence you are looking for with a basic understanding of the different elements on offer, you will be well placed to pick a Hosting solution to suit your needs; whether you want an affordable mass market cloud solution for a personal website or a robust and fully managed dedicated server solution for a critical and high visibility business domain.
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Tuesday, 21 August 2012

Shared Web Hosting Packages in Brief

This blog is the first of two providing an overview of the various types of web hosting available on the market. The focus in this first part is on the various forms of hosting which rely on shared web servers within data centers to host multiple websites.

The following summaries mention some of the benefits and drawbacks of each type of hosting platform and it is important to bear in mind what you actually need from your hosting provider when you weigh these up. Broadly, the two areas to consider are performance and uptime, whilst of course offsetting these against cost.

Data centres are purpose built facilities which are designed to house servers which meet these aims at affordable costs for the clients. They offer complex security and safety systems to ensure that the servers are not compromised whilst they are running and also have extensive systems in place to generate the optimal conditions (heat and humidity etc) for the servers to run smoothly and efficiently.

Depending on the type of hosting package in question, the other features to consider are:
  • the ability to control and customise hardware and software if the site needs bespoke or non-standard configurations.
  • the access to bandwidth - high bandwidth connections allow large amounts of traffic to flow quickly to and from the web server and so are more important for websites which experience high traffic volumes (i.e., page requests) or need to display a lot of content
  • the amount of disk space (i.e., storage) on offer which will determine how big the site can grow and how much content can be stored
  • the digital security of the platform, especially for sites that are obtaining or using sensitive data such as ecommerce sites.
Shared Hosting
The ‘shared’ in shared hosting refers to the fact that the web server that hosts the site is shared between numerous clients and their websites. It is the typical ‘entry-level’ option for small scale non-critical and non-sensitive (data) websites.

Features:
  • Client rents a portion of a server
  • The shared server also hosts other clients’ websites
Benefits:
  • Inexpensive in comparison to other hosting platforms
  • Simple hosting platform for clients with limited hosting expertise
  • Physical security of data center location
  • Physical safety of data center location
Drawbacks:
  • Higher risk of security issues spreading from other websites
  • Higher risk of software failures caused activities by other clients etc
  • Limited physical resources such as bandwidth and disk space
  • Limited scope for configuration of the software platform (operating system etc)
    Virtual Dedicated Servers
    Usually shortened to VPS, this type of hosting still shares a single server across multiple sites/clients but each site has its own operating system partition and so it offers more control and security whilst remaining cost effective.

    Features:
    • Client rents a virtual partition on a server
    • The shared server also hosts other clients’ websites on separate partitions
    Benefits:
    • Inexpensive in comparison to other hosting platforms
    • Allows greater customisation of each operating system
    • Physical security of data center location
    • Physical safety of data center location
    Drawbacks:
    • Some risk of security issues spreading from other websites
    • Some risk of software failures caused activities by other clients etc
    • Limited physical resources such as bandwidth and disk space

    Cloud Hosting
    Cloud hosting essentially uses a large pool of physical hardware and resource to build virtualised hosting environments which are therefore not restricted to physical limitations. It can provide a solution for those who want a flexible platform where complete control and customisation is not a requirement.

    Features:
    • Client rents virtual hosting resource
    • Hardware resource taken from multiple servers
    • Hosting resource (bandwidth, disk space etc) supplied on demand
    Benefits:
    • Not reliant on one server - less risk of failures/downtime
    • Clients only pay for what they use
    • Seamlessly scalable - extra virtual resource can be assigned as and when it is required
    Drawbacks:
    • Limitations on the ability to configure the platform
    • No scope for customising hardware
    • Risk of security issues spreading from other websites
    © Stuart Mitchell 2012
    If you are interested in finding out more about shared hosting in the cloud visit Cloud Hosting Provider.

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    Monday, 23 July 2012

    A Summary of Web Hosting Packages

    Having taken a quick look at the various forms of shared hosting that can be used by clients to serve a web site to the rest of the world, the second installment in this couplet introduces a few alternative options which may require slightly larger budgets.

    Dedicated Hosting
    Forms of dedicated hosting are popular with larger business clients where performance and security are paramount and the budget is in place to do pay for it, because it offers complete control, high security and uncompromised physical resources.

    Features:

    • Client rents an entire single server
    • Web site has access to all physical resource and connectivity
    • Often comes with managed hosting

    Benefits:

    • Scope for complete control over server configuration
    • No competition for bandwidth resource
    • No competition for processor (CPU) resource
    • Access to entire server’s disk space
    • No security threats from other sites/partitions on the server

    Drawbacks:

    • Cost of renting entire server
    • Potential for wasted capacity if higher spec hardware is rented than the site requires

    Clustered Hosting
    Clustered hosting employs more than one server to reduce the risk of downtime for clients who can’t afford their site to go offline.

    Features:

    • Web site is hosted across multiple servers
    • Can utilise shared or dedicated servers
    • Can offer back up systems and load balancing

    Benefits:

    • No single point of failure - one server failing does not take the site offline
    • Load balancing allows traffic to be distributed between servers reducing the demand on each and improving overall performance

    Drawbacks:

    • Cost if using dedicated servers
    • Lack of customisation if using shared servers

    Colocation
    Sometimes referred to as Co-location or simply Colo, this form of hosting allows clients to reap the benefits of a data center location but still retain ownership of the hardware.

    Features:

    • Client buys and owns server(s)
    • Servers are housed in a data center
    • Client rents space for servers

    Benefits:

    • Physical security of data center location
    • Physical safety of data center location
    • Access to high bandwidth connections
    • Retained value of the hardware as company assets

    Drawbacks:

    • Initial cost of purchasing servers.
    • Less scalability due to cost of replacing hardware
    • Potential for wasted capacity if high spec hardware is purchased to future-proof the platform

    Managed Hosting
    Managed hosting is a type of hosting where the features refer to the support that the client receives rather than the type of server it comes with and therefore it can incorporate any type of hosting/server set up such as shared or dedicated. A fully managed platform is effectively the deluxe package for clients with larger budgets and a shortage of expertise in-house.

    Features (typically):

    • Expert support and advice
    • Technicians available to make configuration changes
    • Performance monitoring
    • Usually a dedicated server

    Benefits (depending on the type of support):

    • Access to the expertise and knowledge of hosting provider
    • Round the clock support in case of performance issues or downtime
    • Proactive and reactive support for changes in the web site or web site usage
    • Help to effectively scale and configure platform

    Drawbacks:

    • Will tend to be expensive in comparison to self-managed packages

    © Stuart Mitchell 2012
    If you are interested in finding out more about hosting visit Dedicated Hosting.

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